Inside Converso’s Brand-New Los Angeles Showroom

February 27, 2018
Inside Converso’s Brand-New Los Angeles Showroom

In December, Converso exhibited for the first time at Design Miami/. Now, the New York and Chicago–based dealer of modern design objects and furnishings has opened a retail outpost in Los Angeles. “I always enjoyed going west to California for L.A. Modernism and Palm Springs,” recalls founder Lawrence Converso. “There was a different vibe around L.A. than anywhere else—a sense of optimism. Having a physical space there feels like a homecoming.” 
A Paul McCobb sofa faces two Pipsen Saarinen chairs; behind, a John Vesey desk. Photography by Sam Frost.
The 2,200-square-foot showroom will house rare pieces by modern design luminaries like Philip JohnsonIsamu NoguchiWendell Castle, and George Nakashima. Set aside from the main showroom, a smaller “Cabinet” room will feature capsule collections and curated exhibitions. The inaugural show, running until March 9, spotlights Mario Del Fabbro's sculpted wooden forms. Outside, local artist Artsu Ono's camouflage-pattern awnings in muted colors evoke the California desert. 
Converso’s showroom is located at 7257 Beverly Blvd, #110 in Los Angeles.
Finn Juhl's Chieftain chair faces Wendell Castle's Chloe table; overhead, a Tom Greene chandelier. Photography by Sam Frost.
A Pedro Friedeberg sculpture, backed by a JJ McVickers painting, sits atop Tommi Parzinger's credenza. Photography by Sam Frost.
George Nelson's Thin Edge desk and jewelry box sit below Frank Piatek's X painting. Photography by Sam Frost.
Outer view of Converso Los Angeles, featuring awnings by Artsu Ono. Photography by Sam Frost.
Mario del Fabbro sculptures in the gallery. Photography by Sam Frost.

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